A full-scale branding project for a residential complex, creating a cohesive identity that blends cultural heritage, modern design, and strategic marketing for a successful launch.
I love working with development companies, especially when designing a full identity for a residential complex. There’s something incredibly fulfilling about creating the visual foundation for what will become someone’s future home—a place where families will build their lives. It’s a unique feeling to see a project come to life, knowing I played a role in shaping a new and vibrant community.
This particular project holds a special place for me because of its warm, inviting atmosphere, thoughtfully curated color palette, and deep cultural references. The logo design was inspired by traditional national ornamentation, stylized to resemble the letter “M” and the Alatau Mountains, where the complex is located. The color scheme reflects the arrival of spring—fresh green emerging from the earthy ground—symbolizing new beginnings and a fresh start for residents. To enhance visibility in marketing materials, I introduced a striking orange accent, which successfully captured attention and contributed to a highly effective campaign.
For this project, I developed the branding, logo, visual concept, and all print materials. I also worked on construction site branding and web design, ensuring a cohesive and impactful identity across all touchpoints. The result? A sold-out complex and a thriving community—a testament to the power of thoughtful, well-executed design.
