My IKS project involved designing a logo and identity from scratch, developing a cohesive visual system, and finalizing it with all print materials and a website.
I designed the logo, corporate identity, and website for a development company seeking a modern, clean brand that reflects their expertise. They already had a name, and I collaborated with a team consisting of a copywriter, project manager, and myself as the designer. The client wanted to stand out from competitors with strong, reliable branding, something sharp, professional, and trustworthy.
When designing a logo, I always start with sketching. It’s the most organic way to explore ideas and push creative boundaries. In a world where we are constantly exposed to countless visuals, creating something truly unique is a challenge. But sketching allows me to break free from existing influences and tap into fresh, original concepts.
With just a pencil and paper, I can experiment with shapes, composition, and symbolism without the constraints of digital tools. This process helps me refine ideas, discover unexpected directions, and craft visuals that feel both distinctive and meaningful. Sketching is where creativity flows freely, turning abstract thoughts into tangible designs that resonate.
The result was a sleek and business-oriented identity that not only set them apart but also reinforced their credibility in the industry. The client was thrilled with the outcome, and their company has been operating successfully for several years, selling extensively in their market. Thanks to the strong brand foundation we built, they have continued to grow, and we have since delivered branding for three more of their new construction projects.
I designed a clean, minimalist website that functions as an online business card, creating a strong first impression while effectively communicating the brand’s identity. The goal was to keep the design sleek and intuitive, ensuring that visitors could quickly understand who the company is, what they offer, and how to connect with them.
Every element—from typography to color choices—was carefully selected to reflect the brand’s personality and maintain consistency. The layout is clear and distraction-free, providing a seamless user experience that feels both modern and professional. By focusing on simplicity and functionality, I created a digital presence that not only looks polished but also builds trust and leaves a lasting impression.
Great branding is more than just aesthetics, it’s about building recognition, trust, and an emotional connection with the audience. A well-crafted identity gives a company a voice, a personality, and a strategic advantage. This project was a perfect example of how thoughtful design can elevate a business and contribute to its long-term success.
