I designed the logo and branding for a zero-waste shop, focusing on a clean and minimal aesthetic that aligns with the zero-waste concept. I wanted to create a design that was both neat and inviting, effectively communicating their mission to educate the public about sustainable living.
I selected a color palette that complements recycled paper and natural tones, using soft pastel shades and rounded shapes to emphasize an approachable, eco-friendly message. Since zero waste is still a relatively new concept in the city, we aimed to make sustainability feel accessible and engaging.
The entire store is furnished with repurposed materials, reinforcing their commitment to sustainability. To reduce waste, we eliminated paper receipts, providing digital copies instead. Labels and stickers are printed on recycled paper, gift certificates are fully digital, and we even repurposed unused canvas to create tote bags featuring the logo.
Beyond retail, the shop plays an active role in community education, hosting recycling bins for paper and plastic collection. Recently, they expanded their efforts by launching a company that produces furniture from recycled plastic and manufactures cardboard from recycled paper. They also provide workshops for institutions on zero-waste living.
With this expansion into eco-consulting, we decided to differentiate the branding by introducing a new color palette for Hello Eco Consulting. While the shop's branding remains warm and inviting, the consulting branch needed a more business-oriented aesthetic. Working closely with the founders, Dina and Dana, I developed a distinct, professional style that reflects their new direction while maintaining the core values of sustainability and education.
