Branding for "La Rue est Vers l'Art"
– A Street Art Festival in Aix-en-Provence, France
"The Street Leads to Art"— this vibrant festival transforms the city into a creative hub, celebrating street art as a powerful tool for expression, community engagement, and urban innovation.
The event brings together artists, thinkers, and city-dwellers for thought-provoking discussions on themes such as the “Happy City,” polychromy in urban spaces, urban law, innovation, urbanization, and social integration. One of the festival’s highlights is the "Children of Graffiti" exhibition, showcasing the evolution of street art and its cultural significance.
Beyond the exhibitions and discussions, the festival aims to engage the public in a shared urban space, inspiring creativity, dialogue, and exploration. Through bold visual storytelling and immersive experiences, "La Rue est Vers l'Art" fosters a deeper connection between people, their city, and the art that surrounds them.
The branding for "La Rue est Vers l'Art" is deeply rooted in the essence of human expression. Inspired by the fluidity of handwritten script, it symbolizes the power of individuals to shape their environment—reinforcing the idea that everything is in our hands.
Each color in the logo is carefully chosen to represent different areas of Aix-en-Provence, highlighting the city’s unique character and cultural vibrancy. This approach creates a visual identity that is not only dynamic and artistic but also deeply connected to the festival’s mission of fostering creativity, community, and urban exploration.
The logo was designed to be effortlessly redrawn by anyone, making it more accessible and engaging for the public. This simplicity not only strengthened its connection with the community but also turned it into a participatory symbol—everyone wanted to recreate it. Its vibrant colors and hand-drawn quality invited people to make it their own, reinforcing the festival’s spirit of inclusivity, creativity, and collective artistic expression.
