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Branding for Radisson Turkestan
I was commissioned to develop the logo and comprehensive visual identity system for Radisson Turkestan, a high-end residential development positioned within a culturally significant region.
The logo concept is derived from the architectural geometry of the building’s windows, translating structural elements into a refined and contemporary mark. This approach establishes a direct dialogue between the physical architecture and the brand identity, ensuring coherence across spatial and visual experiences.
The broader design system is informed by the understated elegance of nomadic heritage and the historical resonance of the Silk Road. I defined a visual language centered on a natural, earthy color palette, elevated with subtle gold accents to communicate exclusivity and premium quality.
Through a restrained yet distinctive aesthetic, the identity positions Radisson Turkestan as a sophisticated residential offering, balancing modern luxury with cultural depth and contextual sensitivity.
More about the project, at the developer's website: https://turkistan-almaty.kz/
