→ Overview: A digital space for experimentation
Media Art Xploration (MAX) is a New York–based organization supporting experimental work at the intersection of art, science, and technology. Collaborating with the UX lead and designer, I contributed to the redesign of MAX's digital platform, improving how donors, artists, students, and audiences discover and engage with its work. My contributions spanned research, digital design exploration, content organization, and WordPress implementation.
→ Challenge: Bringing clarity to complexity
MAX's existing website had a strong visual identity and compelling media content, but the experience lacked consistency across pages. Inconsistent hierarchy, disconnected components, confusing navigation, and accessibility limitations made it harder for users to move through the site's content. The challenge was to create a more intuitive digital experience without losing the experimental character of the organization.
→ Research & Discovery: Understanding the experience
I began by evaluating the existing website through competitive analysis, site audits, and content review. I examined navigation patterns, visual hierarchy, content relationships, and the ways different audiences might move through the platform.
What was working
The existing hero imagery and video communicated MAX's experimental character. Its visual identity was distinctive, and the footer offered useful additional navigation.
The existing hero imagery and video communicated MAX's experimental character. Its visual identity was distinctive, and the footer offered useful additional navigation.
What needed improvement
Page structures lacked consistency, navigation paths were not always intuitive, and repeated elements did not behave as a cohesive system.
Page structures lacked consistency, navigation paths were not always intuitive, and repeated elements did not behave as a cohesive system.
These findings informed early user flows, information architecture, and design priorities.
→ Design Process: From individual pages to a connected system
The redesign focused on establishing clearer relationships between content, navigation, and visual elements. Working across Figma, FigJam, Notion, Framer, and WordPress, I helped organize research, map user journeys, and explore page structures. My work supported a more consistent approach to typography, hierarchy, spacing, navigation, and repeated interface patterns. Rather than treating each page as an isolated composition, the goal was to develop a connected visual language that could support different types of content while maintaining a cohesive user experience.
→ Building for Reuse: A more scalable framework
A central consideration was how the website could evolve as MAX continued to publish new projects, programs, and organizational content. The redesign emphasized reusable page structures and consistent interface patterns, creating a foundation for a more maintainable digital experience.
Through hands-on WordPress implementation, I contributed to translating design decisions into a working website.
Through hands-on WordPress implementation, I contributed to translating design decisions into a working website.
→ Outcome: A stronger digital presence
The resulting redesign introduced clearer structure, more cohesive visuals, and a more scalable approach to organizing content. The updated website better supports MAX's mission of connecting experimental artists with audiences, students, and supporters.
Alongside the website work, I developed LinkedIn and Instagram content strategy, design assets, and a posting plan. During this period, MAX's Instagram following grew from approximately 2,000 to 3,900.
→ Reflection: Designing beyond the screen
This project strengthened my approach to digital design as both a visual and structural discipline.
It reinforced the importance of understanding how individual design decisions affect the wider experience, from navigation and content organization to consistency and long-term maintainability. It also gave me the opportunity to connect research, interface design, implementation, and digital communication within one organizational ecosystem.
It reinforced the importance of understanding how individual design decisions affect the wider experience, from navigation and content organization to consistency and long-term maintainability. It also gave me the opportunity to connect research, interface design, implementation, and digital communication within one organizational ecosystem.
Live Website: MAX