Branding for La Rue est Vers l’Art
A Street Art Festival, Aix-en-Provence, France
I developed the visual identity for La Rue est Vers l’Art, a street art festival that transforms Aix-en-Provence into a platform for dialogue, creativity, and urban reflection. The event brings together artists, thinkers, and the public to explore themes of urban culture, social integration, and the evolving language of the city.
The branding is rooted in the immediacy of human expression. Inspired by handwritten script, the logo emphasizes gesture and authorship, reinforcing the idea that the city is shaped by those who inhabit it. The mark was intentionally designed to be easily redrawn, encouraging public participation and turning the identity into a shared symbol rather than a fixed graphic.
A vibrant color system references different areas of Aix-en-Provence, connecting the identity directly to the city’s character. The result is a dynamic and accessible visual language that reflects the festival’s spirit of inclusivity, collective creativity, and urban engagement.
