Give a New Life to Your Eyes
Campaign for PureVision Contact Lenses
“Give a New Life to Your Eyes” was a print media campaign created for the PureVision contact lenses brand by Bausch + Lomb. Developed by TBWA\Central Asia & Caucasus, the campaign focused on visually reimagining clarity and renewal through striking illustrative compositions.
Creative Director / Art Director: Juan Pablo Valencia Montero
Designer: Asem Kiyalova
Illustrator / Digital Artist: Gonzalo Arévalo
Designer: Asem Kiyalova
Illustrator / Digital Artist: Gonzalo Arévalo
The campaign was published in Lürzer’s Archive and received a 2012 Clio Healthcare Awards in print category, recognizing its creative excellence and impact within the healthcare advertising category.