Branding for Following the Trace Show
at Wesbeth Gallery
I developed the visual identity for Following the Trace at Wesbeth Gallery in NYC, creating a cohesive system that could support diverse artistic practices while maintaining a unified exhibition presence. A refined typographic structure and minimal graphic language ensured clarity across materials. I also experimented with paper stocks and print finishes, incorporating monochromatic imagery on the reverse side to add subtle depth and tactility.
